Terms of use
These terms cover two separate things: how nairobiaiseo.com itself may be used, and the general shape of paid engagements. The site exists to explain the work — it is not a substitute for a signed agreement. Where a client contract and this page ever conflict, the signed contract takes precedence.
1. Site use
Content published here reflects, in good faith, how the practice actually operates at the time it was written. It is not legal, regulatory or financial advice for your business, and nothing here should be treated as a substitute for professional counsel specific to your situation. If you rely on it without an active engagement, that is your own risk to carry.
Bulk scraping of this site's text, reverse-engineering the method from public pages, or reposting large sections without attribution are not permitted. Linking to a page, or quoting a short passage with clear attribution, is fine.
2. Sending the contact form
Filling in the form does not create an offer, a contract, or any obligation on either side — it is just a way of giving me context before we talk. I reply once I have enough to say something useful. Submitting it does not entitle you to a specific response time, a particular answer, or guaranteed acceptance of the work.
Some messages get declined — the request might sit outside what this practice does, capacity might be full, or the fit might simply be wrong. A decline is not a judgement on the business behind the message.
3. How paid work is structured
No paid engagement starts without a signed written agreement covering scope, deliverables, timeline, fees, payment schedule, confidentiality, IP ownership and how disputes get resolved. This terms page does not substitute for that document.
A short list of working principles applies across engagements: I read the client's actual question before touching a single page; I record what an AI engine currently answers, and what evidence backs it, before proposing any fix; English and Swahili wording is checked for matching meaning, not just matching words; Nairobi fintech products, SaaS tools, coworking spaces, NGO programmes and professional-services firms are each treated as distinct categories rather than folded into one generic listing; customer reviews are read as evidence, not applause; sensitive incidents are discussed through composite, non-identifying examples while genuine business and place names are used only where they serve as evidence; and no engagement promises control over search rankings, AI citations or how often a business gets recommended. If an instruction runs against any of this — fabricated reviews, hidden complaints, invented evidence, or popularity bought through manipulation — I renegotiate the engagement or end it; these principles are not up for negotiation just to keep a client comfortable.
4. No outcome is guaranteed
Visibility inside AI answer engines and search results is shaped by things outside anyone's full control — model behaviour, third-party platform rules, your own implementation choices, competitive pressure, and plain timing. Because of that, nothing here promises a ranking position, a citation from any specific model, a recommendation, or any particular AI behaviour. What this practice does is observe how current answers behave, compare them against the evidence available, and recommend page or source changes likely to make a business easier for a model to describe accurately. What happens after that is not something this practice controls. Specific expectations and their limits belong in the signed agreement, not here.
5. Liability
For free use of the site, liability is limited to the minimum the law allows. For paid engagements, liability terms are set out and capped in the signed agreement itself. None of this limits liability for fraud, intentional misconduct, gross negligence, or anything the law does not permit excluding.
6. Governing law
Kenyan law governs the use of this site, except where consumer-protection rules give you access to a more favourable jurisdiction. For paid engagements, the governing law and competent court are set in the signed agreement.
7. Changes to these terms
These terms get updated whenever the way this practice actually works changes. The version in force is the one matching the "Updated" date shown at the top of the page. Clients with an open engagement are told directly if a change affects them; changes that only concern the site itself are simply published here.
Get in touch
Questions about these terms can go straight to hello@nairobiaiseo.com.